Coral.co.uk announced today that it has signed a deal to become the new official sponsor of Late Night Poker for 2011.
Late Night Poker, produced by Presentable, part of Zodiak Media Group, returns to Channel 4 in the autumn for its tenth season. 32 players will compete for a $320,000 prizepool and the coveted title of Late Night Poker Champion.
Four online qualifiers will take their seats alongside 28 of the world’s best poker professionals. All online qualifiers will take place exclusively on the official sponsor’s website – Coral.co.uk – with entry starting at just $1. The first three seats will be prizes in a $31,500 guaranteed online final tournament taking place on the 16th August and the fourth will be given to the winner of a Leaderboard running from 25/07/2011 to 15/08/2011.
In previous seasons Late Night Poker has seen some of Poker’s finest and most entertaining players taking part including Phil Hellmuth, Phil Ivey, Gus Hansen, Dave Ulliott, Daniel Negreanu, Ross and Barny Boatman.
The following players are already confirmed for the 2011 season. Vanessa Selbst, Tony G, Dave ‘Devilfish’ Ulliott, Sam Trickett, Ram Vaswani, Barny Boatman, Ross Boatman, Joe Beevers, Neil Channing, David Vamplew, John Duthie and Peter Costa.
John Jordan, Commercial Director for coral.co.uk, said “This sponsorship is perfect due to the collaboration of two great UK brands in Coral and Late Night Poker. We strongly believe that this will send out a clear message that Coral are serious not only about poker, but more importantly about UK Poker.”
Jordan added, “We are very excited to be working with Late Night Poker and having some of the best poker players in the world coming together on the very show that started the televised poker boom, all under the umbrella of the Coral brand is both a privilege and an honour. We are looking forward to not only this season, but many more in the future.”
The Tournament will be a $10,000 buy-in. The 32 players will be spread across four tables with the top two of each one meeting on the final table. There will be a $320,000 prizepool with the winner taking home $150,000.
